26 Website Redesign 'Must-Haves' to Grow Web Leads & - 881 Marketing

Apr 23, 2019

Welcome to 881 Marketing's comprehensive guide on website redesign must-haves. In this guide, we will explore the essential elements you need to grow your web leads and achieve online success. Whether you are a small business owner, a digital marketer, or anyone looking to revamp your website, this guide will provide you with valuable insights and actionable tips to elevate your online presence.

1. Start with a Solid Foundation

A successful website redesign begins with a solid foundation. Before diving into the visual aspects, it is important to evaluate your current website structure, website performance, and user experience. Conducting a thorough audit will help you identify areas for improvement and set clear goals for your redesign project.

2. Define Your Target Audience

Understanding your target audience is crucial for effective website redesign. Take the time to research and analyze your audience's demographics, interests, and online behavior. This knowledge will guide your design decisions, content creation, and overall user experience.

3. Keyword Research and Optimization

Keyword research and optimization play a vital role in improving your website's visibility on search engines. Identify relevant keywords related to your business, products, or services. Incorporate these keywords strategically throughout your website content, meta tags, and headings to enhance your organic search rankings.

4. User-Centric Design

When redesigning your website, prioritize a user-centric design approach. Aim to create a seamless and intuitive user experience that engages your visitors and encourages them to take desired actions. Consider factors such as easy navigation, responsive design for mobile devices, and visually appealing layouts.

5. Compelling Visuals

The visual aesthetics of your website can greatly impact user engagement and perception of your brand. Invest in high-quality visuals, including professional images and videos that align with your brand identity. Use visually appealing colors, fonts, and graphics to enhance your website's overall appeal.

6. Clear Call-to-Actions

To convert website visitors into leads or customers, it is important to include clear and compelling call-to-actions (CTAs) throughout your website. Strategically place CTAs that prompt users to take specific actions, such as filling out a form, making a purchase, or contacting your business.

7. Mobile-Friendly Design

In today's mobile-dominated world, having a mobile-friendly website is essential. Ensure that your website is responsive and optimized for viewing on various screen sizes. This will enhance user experience and prevent potential visitors from leaving due to a poor mobile browsing experience.

8. Fast Loading Speed

Website loading speed is a critical factor for both user experience and search engine rankings. Optimize your website's loading speed by compressing images, minimizing scripts, and leveraging caching techniques. A fast-loading website not only improves user satisfaction but also boosts your SEO efforts.

9. Easy Navigation

A website with easy navigation allows users to find the information they need quickly and effortlessly. Implement a logical site structure and organize your content into easily accessible categories and subcategories. Incorporate a well-designed menu and intuitive navigation elements for a seamless browsing experience.

10. High-Quality Content

Compelling and informative content is the backbone of successful websites. Craft high-quality, keyword-rich content that resonates with your target audience. Provide valuable insights, answers to frequently asked questions, and in-depth guides to establish your expertise and build credibility.

11. Blog Integration

A blog integrated into your website can fuel your content marketing strategy and attract organic traffic. Regularly publish blog posts focused on relevant industry topics, trends, and informative articles that your target audience will find valuable. Optimize your blog posts for search engines to maximize their impact.

12. Social Media Integration

Integrating social media platforms into your website can help expand your online reach and foster engagement with your audience. Add social sharing buttons to your content, display social media feeds on your website, and encourage visitors to follow and share your content on their social profiles.

13. Testimonials and Case Studies

Showcasing testimonials and case studies from satisfied clients strengthens your credibility and reassures potential customers. Display testimonials prominently on your website and include detailed case studies that highlight the positive impact your products or services have had on your clients' businesses.

14. Trust Signals

Incorporate trust signals throughout your website to instill confidence and trust in your audience. Trust signals can include security badges, certifications, customer reviews, industry affiliations, and recognized brand logos. Highlighting these elements enhances your credibility and encourages conversions.

15. Integration with Analytics

Integrate website analytics tools, such as Google Analytics, to track and measure your website's performance. Analyzing data on user behavior, traffic sources, and conversion rates enables you to make data-driven decisions and optimize your website accordingly.

16. SEO-Friendly URLs

Optimize your website URLs to be search engine-friendly. Incorporate relevant keywords and ensure your URLs are concise, descriptive, and easy to read. SEO-friendly URLs improve your website's visibility and can positively impact your search engine rankings.

17. Schema Markup

Implement schema markup on your website to provide additional information to search engines. Schema markup enhances search engine results by delivering structured and comprehensive data about your business, products, and services. This can result in increased organic search visibility and higher click-through rates.

18. Local SEO Optimization

If your business operates in a specific geographical area, optimize your website for local SEO. Claim and optimize your Google My Business profile, include relevant location-based keywords, and consistently list your business information across online directories. This will help improve your visibility in local search results.

19. Security Measures

Website security has become a critical concern for businesses and users alike. Implement secure socket layer (SSL) encryption to protect sensitive data and reassure visitors that their information is safe. Regularly update your website's software and plugins to mitigate security vulnerabilities.

20. Frequently Asked Questions (FAQs)

Create a dedicated section on your website to address frequently asked questions related to your business, products, or services. Well-organized and informative FAQs can help visitors find quick answers, reduce support inquiries, and enhance the overall user experience.

21. Lead Generation Forms

Incorporate lead generation forms strategically throughout your website to collect valuable customer data. Design forms that are easy to fill out, and offer incentives such as valuable content or exclusive promotions to encourage form submissions. Integrate your forms with a customer relationship management (CRM) system for seamless lead management.

22. Cross-Browser Compatibility

Ensure your website functions and appears consistently across various web browsers and devices. Test your website on different browsers, such as Google Chrome, Mozilla Firefox, and Safari, to ensure optimal performance and a seamless user experience for all visitors.

23. Website Accessibility

Make your website accessible to individuals with disabilities by incorporating accessibility features. Follow WCAG (Web Content Accessibility Guidelines) and ADA (Americans with Disabilities Act) guidelines to ensure your website can be easily navigated by users with impairments, such as visual or hearing disabilities.

24. Integration with Marketing Automation

Integrate your website with marketing automation tools to streamline your marketing efforts. Automate lead nurturing, email marketing, and customer segmentation to enhance efficiency and maximize the impact of your marketing campaigns.

25. Ongoing Maintenance and Updates

A successful website redesign is an ongoing process. Regularly update your website with fresh content, monitor its performance, and adapt to changing trends and user demands. Invest in ongoing maintenance and updates to ensure your website remains relevant, secure, and optimized.

26. Performance Monitoring and Optimization

Continuously monitor and optimize your website's performance to ensure it delivers the best possible user experience. Use performance testing tools to identify bottlenecks and optimize page load times. Regularly analyze website analytics to track key performance indicators and make necessary improvements.

By implementing these 26 website redesign must-haves, you are setting a strong foundation for an impactful online presence. Remember that the digital landscape is constantly evolving, so stay informed about the latest trends and best practices to stay ahead of the competition. Good luck with your website redesign journey!

Jaeseung Lee
The step-by-step guide provided in this article is a valuable tool for website owners embarking on a redesign journey. It simplifies the process and adds clarity.
Nov 11, 2023
Dani Boss
The emphasis on growing web leads is spot on. It's crucial for websites to focus on lead generation.
Oct 28, 2023
Mike Spignese
I love how this article caters to both small business owners and digital marketers. It's applicable to a wide range of audiences.
Oct 26, 2023
Stefan Thompson
I've been meaning to redesign my website, and this article has given me the necessary insights to kick-start the process. Thank you!
Oct 11, 2023
Sungwook Lee
The relevance and timeliness of this guide are commendable. It's a must-read for anyone considering a website redesign.
Oct 9, 2023
Daniel Bernard
The emphasis on achievable and impactful strategies in this guide makes it a standout resource for website owners looking to enhance their online presence. It's all about driving tangible improvements for website owners.
Oct 1, 2023
Xavier Grossetete
I appreciate the relevance of each 'must-have' mentioned in this guide. They all contribute to a successful website redesign.
Sep 12, 2023
Maggie Heimann
The step-by-step approach makes it easy for website owners to understand and implement the recommended 'must-haves'. It's a well-structured guide that simplifies the redesign process for website owners.
Aug 26, 2023
Anna Smoot
The focus on lead generation is timely and relevant, and I appreciate its prominence in this article. It's a vital aspect of website success.
Aug 9, 2023
Wesley Drummond
Incorporating these 'must-haves' during a website redesign project can definitely make a difference in achieving online success.
Jul 12, 2023
James Stafford
The inclusion of applicable examples and case studies strengthens the practical value of this guide. It's not just theory; it's real-world application.
Jul 4, 2023
Robert Jewett
The section on web leads is enlightening. It's an area that often gets overlooked, but it's crucial for website success.
Jun 21, 2023
Mark Schultz
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May 11, 2023
Fred Marchildon
The emphasis on growth and success through website redesign is motivating. It encourages website owners to aim for tangible improvements.
May 2, 2023
Theresa Ruiz
The inclusion of a step-by-step guide in this article is immensely helpful for website owners looking to streamline their redesign process.
Apr 25, 2023
James McFarlin
The user-friendly language used in this guide makes it accessible to a wide audience. It's clear and easy to understand.
Apr 22, 2023
Inderpal Gambhir
The comprehensive nature of this guide makes it a go-to resource for anyone considering a website redesign. Well done!
Apr 16, 2023
Jill Ende
The emphasis on web lead growth is a valuable addition to this guide. It's a key aspect of website success that many overlook.
Apr 16, 2023
Fred Rutabingwa
I'm impressed with the emphasis on practicality and real-world applications in this guide. It shows a deep understanding of website redesign needs.
Apr 12, 2023
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Apr 2, 2023
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Mar 28, 2023
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Mar 21, 2023
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Feb 22, 2023
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Feb 12, 2023
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Jan 28, 2023
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Jan 21, 2023
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This guide provides a comprehensive and well-structured approach to website redesign. Kudos to 881 Marketing for sharing this.
Jan 19, 2023
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Jan 7, 2023
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Dec 27, 2022
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Dec 22, 2022
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Dec 22, 2022
Brian Cross
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Dec 15, 2022
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Nov 10, 2022
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Nov 7, 2022
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Nov 7, 2022
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Nov 6, 2022
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The website redesign 'must-haves' listed are practical and applicable to various industries. It's a versatile guide.
Sep 29, 2022
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Sep 26, 2022
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Sep 21, 2022
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Sep 20, 2022
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Sep 10, 2022
Vikram Kosanam
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Jul 6, 2022
Jason Putnam
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Jun 24, 2022
Ben Reina
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Jun 9, 2022
Sandra O'Neil
The step-by-step approach outlined in this article makes it easy to follow for anyone considering a website redesign.
Jun 5, 2022
Yuchuan Deng
I appreciate the thoroughness of this guide. Each 'must-have' is explained in detail, making it easier to understand the importance of each element.
Apr 8, 2022
Leah Neuschloss
The section about improving web leads is particularly insightful. It's an area many websites overlook when planning a redesign.
Mar 28, 2022
Heather Gayatgay
The actionable nature of the advice in this guide makes it a trustworthy resource for website owners looking to revamp their online presence.
Mar 19, 2022
Teresa Mascalina
I appreciate the user-centered approach taken in this guide. It's all about optimizing the website for better user experience and lead generation.
Feb 10, 2022
Bruse Kligman
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Jan 29, 2022
Doncaster Store
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Jan 3, 2022
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Dec 30, 2021
Larry Davenport
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Dec 23, 2021
Cozzie Miller
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Dec 5, 2021
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Nov 13, 2021
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Oct 17, 2021
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Oct 5, 2021
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Sep 24, 2021
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The section on must-have features is particularly helpful. It provides a clear checklist for website owners to refer to during redesign.
Sep 11, 2021
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Aug 29, 2021
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Jul 24, 2021
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Jun 15, 2021
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May 8, 2021
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Mar 4, 2021
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Feb 21, 2021
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Jan 26, 2021
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Jan 21, 2021
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Jan 16, 2021
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Jan 5, 2021
Matthew Todd
The section on lead generation strategies is a standout in this guide. It's an often neglected aspect of website redesign.
Dec 26, 2020
Gift Jimusole
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Dec 9, 2020
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Dec 8, 2020
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Nov 3, 2020
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Nov 1, 2020
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Oct 17, 2020
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Oct 16, 2020
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Oct 2, 2020
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Sep 19, 2020
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Sep 3, 2020
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Aug 26, 2020
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Jun 21, 2020
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Jun 3, 2020
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May 28, 2020
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Apr 16, 2020
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Apr 16, 2020
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Mar 6, 2020
Name Name
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Feb 27, 2020
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Jan 10, 2020
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Dec 18, 2019
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Dec 15, 2019
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Dec 13, 2019
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Dec 2, 2019
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Sep 27, 2019
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Sep 23, 2019
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Sep 9, 2019
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Aug 14, 2019
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The emphasis on web leads and online success injects practicality and purpose into this guide. It's not just about features; it's about achieving tangible results, which is crucial for website success.
Jun 10, 2019
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I appreciate the relevance of each 'must-have' mentioned in this guide. They all contribute to a successful and impactful website redesign.
Jun 10, 2019
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Jun 7, 2019
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May 21, 2019
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Apr 28, 2019