Defining Digital Marketing SMART Goals in 2020

The Importance of Setting SMART Goals

In the rapidly evolving world of digital marketing, setting SMART goals is crucial for success. SMART is an acronym for Specific, Measurable, Achievable, Relevant, and Time-bound - a framework that helps marketers define clear objectives for their campaigns. By setting SMART goals, businesses can align their digital marketing strategies with their overall objectives, increase efficiency, and drive better results.

Specific Goals for Effective Digital Marketing

To achieve exceptional results, it's essential to set specific goals that outline what you want to accomplish. For businesses in the Business and Consumer Services - Digital Marketing industry, one of the key goals may be to improve online visibility and attract more relevant traffic. With the rise of competition in the market, setting specific goals becomes even more critical. For example, a goal like "Increase organic website traffic by 20% within the next 6 months" provides a clear target and allows for effective planning and execution.

Measurable Goals for Accurate Tracking

Measurability is a key aspect of SMART goals. It enables marketers to track their progress and determine the success of their digital marketing efforts. When it comes to digital marketing, there are various metrics that can be measured, such as website traffic, conversion rates, engagement, and more. By setting measurable goals, businesses can analyze the data and make data-driven decisions to optimize their strategies. For instance, a measurable goal for 881 Marketing could be "Increase website conversion rate by 15% through targeted landing page optimization."

Achievable Goals for Realistic Expectations

While it's important to aim high, it's equally crucial to set achievable goals. Setting unrealistic goals may lead to disappointment and a lack of motivation. Businesses must assess their resources, capabilities, and market conditions to define goals that are challenging but within reach. For example, a goal for 881 Marketing could be "Attain 100 quality backlinks from authoritative websites within the next 12 months" - a goal that is ambitious yet attainable with the right strategies and efforts.

Relevant Goals for Business Alignment

Every digital marketing goal should align with the overall business objectives. This ensures that efforts are focused on driving outcomes that contribute to the success of the business. For 881 Marketing, a relevant goal could be "Increase brand awareness by establishing thought leadership through informative blog posts and industry-specific content." By setting relevant goals, businesses can enhance their reputation, establish authority, and generate leads that are more likely to convert into customers.

Time-Bound Goals for Effective Planning

Time-bound goals provide a sense of urgency and help marketers plan their activities effectively. Setting deadlines and timeframes makes it easier to determine if the strategies employed are working and adjust them accordingly. For example, a time-bound goal for 881 Marketing could be "Launch and promote two comprehensive digital marketing guides within the next quarter." This would ensure timely creation, promotion, and measurement of the content, driving engagement and potential business opportunities.

Conclusion

As digital marketing continues to evolve, setting SMART goals is essential for businesses to stay competitive and drive better results. Specific, measurable, achievable, relevant, and time-bound goals align marketing efforts with business objectives, provide a clear direction, and allow for accurate tracking and evaluation. At 881 Marketing, we understand the importance of defining SMART goals and specialize in helping businesses achieve their digital marketing goals in 2020 and beyond.

Resources:

• 881 Marketing Blog
• The Essential Guide to Writing SMART Goals
• The Ultimate Guide to Setting Digital Marketing Goals