When it Makes Sense to Create Clickable Prototypes

Jul 9, 2021

Welcome to the blog of 881 Marketing, a leading provider of digital marketing services in the business and consumer services industry. In this article, we will explore the benefits and best practices of using clickable prototypes for your projects. Whether you are a business owner or a digital marketer, understanding when and how to implement clickable prototypes can significantly enhance your overall process and success.

The Benefits of Clickable Prototypes

Clickable prototypes offer a valuable tool for businesses and digital marketers alike. They allow you to:

  • Validate your ideas and concepts before investing significant resources.
  • Gain user feedback and insights early in the design process.
  • Identify potential usability issues and areas for improvement.
  • Showcase your vision and concepts to stakeholders and clients.
  • Enhance collaboration and communication between designers, developers, and stakeholders.

When to Use Clickable Prototypes

Not every project requires a clickable prototype, but there are specific scenarios where it makes perfect sense to implement one. Here are some situations where clickable prototypes can be highly beneficial:

User Interface Design

When working on a complex user interface design, creating a clickable prototype allows you to visualize interactions between different elements. It helps you design a seamless and intuitive user experience.

Website Development

Before starting the development phase of a website, creating a clickable prototype enables you to test the flow, navigation, and functionality. It allows you to make necessary changes and avoid costly revisions later on.

Mobile App Development

Clickable prototypes are particularly useful for mobile app development. They provide a platform for testing different user flows, screen transitions, and touch interactions. It helps you create a polished and user-friendly app.

User Testing

When conducting user testing, clickable prototypes allow you to simulate the actual product experience. It helps you understand how users interact with your design and gain valuable insights into their preferences and pain points.

Best Practices for Creating Clickable Prototypes

To make the most of clickable prototypes, consider the following best practices:

  1. Plan and Define Objectives: Clearly define the main objectives and focus areas of your prototype. Identify the specific interactions and features you want to test.
  2. Keep it Simple: Focus on the core functionalities and key user flows. Avoid including unnecessary details that might distract or confuse testers.
  3. Design and Usability: Ensure your clickable prototype reflects your brand's design guidelines and follows best practices for usability. Use consistent navigation and clearly indicate interactive elements.
  4. Solicit Feedback: Encourage users to provide feedback and actively listen to their suggestions. Iteratively improve your prototype based on user insights.
  5. Iterate and Refine: Use the feedback and insights gained from testing to refine and iterate on your design. Create multiple versions of the prototype to explore different possibilities.

Conclusion

Clickable prototypes are a powerful tool that can significantly improve the success of your projects. By implementing them strategically and following best practices, you can save time, reduce costs, and create more user-friendly experiences. Whether you are designing a website, creating a new mobile app, or conducting user testing, consider incorporating clickable prototypes into your workflow. At 881 Marketing, we understand the importance of prototypes and can assist you in leveraging their potential for your business.

Roxanna Booth
The use of clickable prototypes has been a game-changer in improving the efficiency and accuracy of user testing, allowing for a more in-depth understanding of user behaviors and preferences. A critical part of user-centric design.
Nov 18, 2023
Niki Golla
The use of clickable prototypes has become a fundamental aspect of our design process, enabling rapid iteration and validation of design concepts for a more user-centric approach. A vital tool in our workflow.
Nov 13, 2023
Tracy Wass
I've seen firsthand how clickable prototypes facilitate more productive client discussions, enabling us to gather and incorporate feedback effectively. A valuable asset in engaging stakeholders in the design process.
Oct 16, 2023
Indy Liu
I appreciate how clickable prototypes facilitate early validation of design concepts, allowing us to make informed design decisions and refine the user experience iteratively. A key element of successful design.
Sep 24, 2023
Hussien Abdelrahim
I have found that clickable prototypes have enhanced the clarity and efficiency of client communication, fostering better understanding and alignment on design expectations. A key component of successful client collaboration.
Sep 4, 2023
Tim Dusen
I have found clickable prototypes to be invaluable in conveying the intended user experience to clients and stakeholders, making the design process more transparent and collaborative. A powerful communication tool.
Aug 15, 2023
Stephen Luca
Clickable prototypes have become an integral part of our design process, enabling us to rapidly iterate on design concepts and gather actionable insights for refinement. A fundamental aspect of our workflow.
Aug 14, 2023
David Forbis
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Aug 12, 2023
Gary Garcia
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Aug 11, 2023
Ronnie Koester
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Aug 5, 2023
Ashish Pagey
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May 21, 2023
George Afremow
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May 19, 2023
Maya Shetreat-Klein
Creating clickable prototypes can save time and resources by identifying potential issues before the actual development phase. A valuable practice indeed!
Apr 17, 2023
Lanny Worley
I've found that clickable prototypes foster deeper client engagement and understanding, leading to more informed design decisions and a shared project vision. An essential step in client collaboration.
Apr 7, 2023
Augustine Kotee
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Apr 3, 2023
Linda Silva
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Mar 24, 2023
Lisa Nemeth
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Mar 18, 2023
Maura Martinez
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Jan 22, 2023
Nancy Brunetto
I've found that clickable prototypes are essential in gaining consensus among project stakeholders, ensuring a shared understanding of design concepts and functionality. A valuable asset in our design approach.
Jan 10, 2023
Lyndy Jones
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Jan 9, 2023
Lee Thompson
The use of clickable prototypes has become a fundamental aspect of our design process, enabling rapid iteration and validation of design concepts for a more user-centric approach. A vital tool in our workflow.
Jan 4, 2023
Fuewl
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Dec 24, 2022
Lee Faver
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Dec 9, 2022
Hugh Aneuharth
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Dec 9, 2022
Levi Beach
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Nov 21, 2022
Scott Nietschmann
I've found that using clickable prototypes helps to elicit clearer feedback from stakeholders and clients. It's a great way to align on the project vision.
Nov 19, 2022
Dilip Joseph
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Sep 8, 2022
Travis Luckey
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Sep 6, 2022
Deb Lingl
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Aug 11, 2022
Alisa Martin
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Aug 7, 2022
Fabiana Fiorini
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Aug 6, 2022
Nicole Hokayem
I appreciate how clickable prototypes enable effective communication between designers, developers, and clients. It streamlines the design and development process.
Jul 30, 2022
Jose Rico
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Jul 19, 2022
Bill Shedd
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Jul 5, 2022
Frank Bruce
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Jul 3, 2022
Tara Newman
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Jun 30, 2022
Licimaco Guzman
I appreciate how clickable prototypes facilitate early validation of design concepts, allowing us to make informed design decisions and refine the user experience iteratively. A key component of successful design.
Jun 15, 2022
Marcia Mann
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May 19, 2022
Xiaocong Wu
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May 18, 2022
Robert Bethea
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May 6, 2022
Lawrence Gress
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Apr 30, 2022
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Apr 20, 2022
Dana Loberg
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Apr 18, 2022
Channing Barringer
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Apr 16, 2022
Doris Holt
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Apr 14, 2022
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Apr 3, 2022
B Null
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Mar 23, 2022
Joyell Marks
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Mar 21, 2022
Bryon Hoinke
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Mar 12, 2022
Glen Glen
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Mar 7, 2022
Kingshuk Ganguly
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Mar 5, 2022
Bob Bergquist
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Feb 26, 2022
Lilly Garabet
The use of clickable prototypes has been a game-changer in improving the efficiency and accuracy of user testing, allowing for a more in-depth understanding of user behaviors and preferences. A critical part of user-centric design.
Feb 14, 2022
Brandi Silva
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Dec 10, 2021
David Alvelo
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Nov 12, 2021
Matt Koenigs
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Oct 26, 2021
Victor Ortega
I appreciate how clickable prototypes have streamlined our design iterations, allowing for more efficient refinement of design elements and interaction patterns. A pivotal element in our design process.
Oct 22, 2021
John Verrino
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Oct 18, 2021
Jordan Greaser
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Oct 17, 2021
Carolyn Haldeman
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Oct 16, 2021
Jessica Daughetee
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Oct 2, 2021
Scott Hemmerlein
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Aug 1, 2021
James Marcotte
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Jul 31, 2021
Brian Roudabush
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Jul 28, 2021
Modern Accounts
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Jul 14, 2021
Rami Grossman
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Jul 11, 2021
Zoe Barry
The use of clickable prototypes has been a game-changer in improving the efficiency and accuracy of user testing, allowing for a more in-depth understanding of user behaviors and preferences. A critical part of user-centric design.
Jul 10, 2021