11 Straightforward Link Building Strategies to Rank in 2021
Welcome to 881 Marketing, a leading provider of digital marketing services in the Business and Consumer Services industry. In this comprehensive guide, we will share 11 straightforward link building strategies that will help you boost your website's ranking in 2021 and beyond.
1. High-Quality Content Creation
When it comes to link building, content is king. Creating high-quality, informative, and engaging content is the foundation of any successful link building campaign. By producing valuable content, you increase the chances of other websites linking back to your site.
2. Guest Blogging
Guest blogging is an effective strategy where you write and publish articles on other websites in your niche. By contributing well-written and insightful content to authoritative sites, you not only gain exposure to a new audience but also have the opportunity to include a link back to your own website.
3. Broken Link Building
Identify broken links on other websites within your industry and reach out to the site owner or webmaster. Offer them a relevant piece of content from your website that could replace the broken link. This win-win strategy allows you to acquire new links while helping website owners fix their broken links.
4. Influencer Outreach
Collaborating with influencers in your industry can help you build powerful backlinks. Reach out to influencers and propose collaboration opportunities such as co-creating content, hosting webinars, or participating in interviews. Their endorsement and link to your website can significantly boost your search engine rankings.
5. Local Business Directories
Submitting your website to local business directories not only helps potential customers find your business but also improves your website's visibility in search engines. Ensure your information is consistent across directories and include a link back to your website for maximum impact.
6. Social Media Promotion
Utilize social media platforms to share and promote your content. Engage with your followers, encourage them to share your content, and include links back to your website in your social media posts. Social signals are considered ranking factors and can contribute to higher search engine rankings.
7. Internal Linking Structure
Optimize your website's internal linking structure by strategically placing relevant links within your content. Internal links not only help Google understand the structure of your website but also assist users in navigating between related pages, thus improving user experience and driving more organic traffic.
8. Infographics and Visual Content
Create visually appealing infographics and other visual content that provides valuable information to your target audience. Infographics are highly shareable and can attract backlinks from other websites. Make sure to include embed codes for easy sharing and link attribution.
9. Resource and Link Pages
Identify resource and link pages on websites within your industry and reach out to the site owners. Request them to consider including a link to your website if they find your content valuable. This strategy can help your website gain relevant backlinks and increase its authority.
10. Competitor Analysis
Conduct thorough competitor analysis to identify websites linking to your competitors. Reach out to these websites and present a compelling reason why they should consider linking to your website. Highlight the unique value that your content can bring to their audience.
11. Online Forums and Communities
Participate in online forums and communities related to your industry. Contribute meaningful insights and share your expertise to build your reputation. Include a link back to your website in your forum signature or within your informative posts to drive traffic and build backlinks.
By implementing these 11 straightforward strategies, you can significantly improve your website's search engine rankings in 2021. Remember, link building requires time, effort, and persistence, but the rewards are worth it. If you need professional assistance with your link building and digital marketing efforts, contact 881 Marketing today. Our team of experts is dedicated to helping businesses like yours succeed online.
